MISSION & VISION

Mission

To produce products that comply with human health, nature, universal values and laws as a brand that invests in technical infrastructure and human resources, measures consumer expectations, develops markets and increases its value. To maintain its deep-rooted corporate culture and to represent Turkish beverage at national and international level by expanding its sales and distribution organization.

Vision

To be the market leader in the mineral water sector with a constantly renewed and expanding product family, focusing on the consumer's taste and changing demands.